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And the first thing you need to do to get Pinterest traffic is
Make Sure that Users CAN Save Something from Your Website
When you look into your Pinterest analytics, you want to see a ton of Other Pins.
See I have mostly Other pins in my top 10 pins, and my account gets 10+ Million monthly viewers on Pinterest.
What does this Others even mean? It means that YOUR account did not create those pins but they are still pins linked to your website. So these are other people saving images from YOUR site.
You probably don’t realize HOW important those OTHER pins are because well maybe you have never even seen them in your stats. Maybe your account is new or you never had any popular Other pins.
But I am fortunate because I have seen the analytics not only on my own Pinterest accounts but also of dozens or maybe hundreds Pinterest accounts of my 1:1 clients by now.
And you know what I noticed? All the accounts that do really GREAT on Pinterest that I’ve seen, always have a ton of pins marked as Others! And usually, very few pins marked as their own pins, ever popup in at the top of their Pinterest stats.
Here’s how these Others pins appear in your Pinterest analytics.
Say, someone found your pin on Pinterest, they clicked on it to visit your website.
On the site, they thought your page was so great that they decided to save it to a board on THEIR Pinterest account. They can use a button like this for social sharing on your site and save an image as a pin linked to your page. But that happen only IF any image is available on your page for saving.
If you open any pin that’s marked as Others, Pinterest doesn’t show you right away to which particular board this pin was saved but you can track it if you open detailed analytics on that pin, then you will click here and can see all the boards to which other users saved this pin.
So 3 things can go wrong with Other pins, and can limit the amount of traffic you will get from Pinterest.
I noticed that in many cases, people create Pinterest-optimized vertical pin images just to save them on Pinterest linked to their website.
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