If your hashtags aren’t delivering, it’s easy to think they’re dead. But the truth is, it’s our outdated expectations and use of hashtags that need rethinking.
Back in 2016, hashtags were essential for discovery on Instagram. But fast forward to 2024, and the way we use them has evolved. When was the last time you searched Instagram or TikTok with a hashtag? Now, we search using words, phrases, and questions instead.
Even Instagram’s head, Adam Mosseri, said hashtags don’t really help with views. They help categorize your content so it reaches the right audience, but they’re not a magic bullet for growth.
So, how do you make hashtags work for you? Here’s a simple four-step approach:
1. Establish Your Strategy:
Define your:
* Industry
* Target audience
* Audience Pain points
* Solutions
* Key topics
* Your Instagram goals.
2. Targeted Content Ideas:
Use keyword research to generate content ideas that resonate with your audience.
3. Create with Intention:
Incorporate those keywords into every step of your content creation.
4. Optimize Your Hashtags:
Choose hashtags that describe your photo/reel, content, and niche. Find new, relevant hashtags each time you post.
Remember, hashtags SUPPORT your content—they don’t drive success on their own. Focus on quality content, and let hashtags help amplify your reach.
#hashtagstrategy #contentcreatortips #hashtagtips
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