Digital Marketing vs. Copywriting: The 17 Terms You Need To Know

Digital Marketing Funnel EXPLAINED
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Have you ever wondered about the difference between digital marketing and copywriting? 

Well, it turns out that the answer is painfully simple – but often overlooked. 
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Because the truth is, that In order to be a successful and highly-paid copywriter you HAVE to know and understand the basics of marketing (because it’s literally the foundation of what good copy is crafted around)⁠…⁠
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ALL of the world’s best copywriters ARE marketers. ⁠⁠

This is why good copywriters are able to CHARGE what they charge. Because they do customer analysis, market research, strategy & positioning, conceptualizing killer hooks AND designing campaigns… all before a single word gets written!

But in order to be that highly-paid copywriter/marketer hybrid unicorn, you gotta get your lingo dialed-in first. 

The marketing world is FULL of jargon, terms and TLA’s – three-letter acronyms – meticulously designed to confuse the hell outta you. 

So in today’s video, I’m going to define 17 marketing terms that you’ll hear all of the time in your copywriting business and on calls with clients.

Grab my Copy Posse Glossary here: https://www.alexcattoni.com/glossary

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#copywriter #digitalmarketing #onlinebusiness

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