5 Copywriting Tips for Hooking & KEEPING Attention
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Hey all you cool cats and kittens. You might be wondering – what does the Tiger King have to do with copywriting?! Well, turns out, more than you think. Watch today’s video to find out.
This week I’m talking all about the single most important part of copywriting….
The art of crafting the perfect hook.
In copywriting and marketing terms, a hook is exactly what it sounds like — a concept or an idea that gets people interested in what you have to say… and what you have to offer.
Therefore a good hook has the job of reeling in a prospect by getting their attention enough to take the next step.
Because, let’s face it, it doesn’t matter if your copy is the most interesting, engaging, well written masterpiece on the planet, if you can’t get your prospect’s attention – does it even matter?
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