✎ Learn more about Jayson Lowe and his work at https://www.instagram.com/learnwithjayson/ and https://www.ascendantfinancial.ca/
✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault
✎ How do you get people to care about something boring like life insurance? In this insightful conversation, Evan Carmichael breaks it down step by step with Jason Lowe, CEO of Ascendant Financial, sharing how to shift the narrative. Life insurance isn’t just about math and finance—it’s about solving deep emotional pain points like inflation, taxes, and protecting your wealth. The key? Connecting your message to what’s happening in the world today. Inflation, rising costs, and economic uncertainty make people anxious about their future, and Jason shows how his solution can be a game-changer in these times.
Jason Lowe shares his personal story of growing up in a small Canadian mining town, watching his parents struggle with money, and how that motivated him to build the Lowe Family Group of Companies, now generating over $50 million in revenue. He opens up about the emotional challenges of entrepreneurship, especially early on when he earned just $186 in his first year. Jason credits his success to his wife, Rebecca, and his dedicated team, especially Jennifer C., his Director of Operations, who has been with him for 28 years. Through it all, Jason’s mission has remained clear: educating people on how to control their finances and secure their family’s future.
Throughout the interview, Evan and Jason dive into how the Infinite Banking Concept can provide peace of mind in a volatile economy. Jason explains the benefits of using dividend-paying whole life insurance contracts to build wealth, protect assets, and reduce tax exposure in both Canada and the U.S. They also discuss how to tie financial education to what’s happening in the news—whether it’s rising inflation or celebrity financial decisions—to make the unsexy world of life insurance more relevant and impactful for everyone.
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★ RECOMMENDED VIDEOS FOR YOU ★
If you liked this video, you’ll love these ones:
• 38 Minutes of Brutally Honest Advice to Skyrocket Your Business Success – https://youtu.be/4H1Z9FLru30
• This LIMITING Belief Gets MOST People STUCK Before They Even START! – https://youtu.be/BhluiheDWJ4
• Warren Buffett’s Top 10 Rules For Success – https://youtu.be/iEgu6p_frmE
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Thank you for watching – I really appreciate it 🙂
Much love,
Evan
#Believe
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