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🎥 How to Create Idea Pins https://youtu.be/iIf0geGjO8o
Links mentioned in the video:
https://business.pinterest.com/en/creative-best-practices
https://help.pinterest.com/en/business/article/video-pins
Can you post video on Pinterest? How to pin video on Pinterest? Video pins: How to Upload a Video on Pinterest? How do I make a video pin? How do you add a video pin to Pinterest? How do you pin a YouTube video? Are there videos on Pinterest?
Do you want to learn how to upload videos on Pinterest? Great because in this video I will show you how to create video pins using your mobile phone and on a desktop computer.
And stick with me for my 3 fastest ways to create video pins in a matter of seconds!
But first you should know what are the recommended best practices for video length and format.
We’ll open here the official Pinterest page and you’ll see that they recommend video pins for organic feed to be between 15 seconds and 1 minute. And if you are going to use this video as a promoted pin, meaning you want to run it as an advertising on Pinteret, in that case it should be even shorter, 6-15 seconds only.
Pinterest reminds you that some Pinners watch video with the sound off, so don’t rely on audio or dialogue. Use text overlay or captions to help tell your story.
The next thing to keep in mind is to choose the cover image when you upload your video so that people can understand what your video is about with just one glance. I’ll show you how to choose it when we start uploading the video in a few moments.
The next tip is to optimize the text in the pin title and description for the main focus keyword for your pin – this is also important but we’ll get there once we start uploading the pin.
The best aspect ratio for video pins is obviously vertical but square videos are also accepted.
And I wanted to give you a pro tip that I use for my account all the time. Make sure to repurpose the short videos and not only save them as a video pin but also when it makes sense, create standard image pins as a screenshot from the best part of your video pin. This way, you can create two different pins linked to your page from re-using the same graphics.
And also make sure to upload these videos as the first slide when you create Idea pins. I have a video that shows how to create Idea pins, I’ll give you a link to it in the description below and you can watch it later.
You know, video pins on Pinterest can be linked to a particular page on your site, which is good because it allows you to drive traffic.
Idea pins on the other hand, don’t allow you to link to a destination page on your site but they are the most recent format of pins that Pinterest promotes more than other types of pins.
You know, mobile users even have a separate Watch tab in the Pinterest feed that works similar to Tiktok and users can just swipe up and all the pins in this tab are Idea pins.
So again, just make sure you save your short videos on your device so that you can reupload them again as the first slide of Idea pins.
Now let’s start uploading a video on a mobile device. Once you are logged in as a Pinterest user, click on this plus icon at the bottom of the screen. Here make sure you choose to create a Pin, not an Idea, it’s another format.
When you start creating a Pin, you will be able to choose anything from your phone, either photos or videos. Now, the interface on your phone could be a bit different depending on your device but generally you should know how to search in the folders on your phone.
In my case, I can click here on top on All photos and go to search in all the folders on my phone for the particular video I’d like to upload.
Let’s choose a video and click next.
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