Social networks are monsters when it comes to brand awareness. Whether you’re posting a text-only post on LinkedIn, a carousel on Instagram, or going live on TikTok, all these platforms have their strengths. The biggest reason I’m such a big fan of social media platforms for building brand awareness is because it’s FREE. Today’s video is a recent hangout Hawk virtual event. The Hangout Hawk is 1 of 32 Access Token characters a part of the VeeFriends universe. This is a redeemable token that allows the token-holder to unlock unique experiences with myself. On this call, we talk with the holders about everything from finding your niche and building a brand to social strategies and digital collectibles. I hope you guys enjoy this one!
Timestamps:
0:00 – 0:53 Intro
0:53 – 2:15 What type of development team was involved to build Resy
2:15 – 4:50 How to deal with employees who are lying
4:50 – 7:15 Preparation tips for podcast hosts
7:15 – 12:26 Updates on Flyfish Club
12:26 – 15:57 How to drive awareness to your product and brand
15:57 – 21:15 How to sell sponsorships for your event
21:25 – 25:51 “Should I narrow my niche?”
25:51 – 32:08 How to get people’s attention to anything
32:08 – 34:48 VeeCon activations
34:48 – 40:12 The two ways to achieve big things
40:12 – 46:33 How to grow on social media
46:33 – 48:06 How to use LinkedIn to promote the company you work in while still respecting the brand
48:06 – 51:20 Final thoughts
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Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: https://www.garyvee.com/keynotespeeches
Gary Vaynerchuk’s thoughts on NFTs, Web3, cryptocurrencies and more: https://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: https://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: https://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company’s CEO l DailyVee: https://www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
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