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Entrepreneurs
How much should you focus on your competition?
Of course, it's okay to do market research and understand the landscape of your industry and the other players within it .. but don't allow yourself to dwell or get sucked into the noise of what everybody else is doing. If you wanna be the best entrepreneur, focus on...
Awareness VS Relevance: Making Your Brand Matter
In today's episode, I sit down with Managing Director/CEO of Digital and Savvy, Maha Abouelenein, to discuss the recent growth in the Middle East, the importance of building a strong brand on social media, how to make your brand matter and the untapped potential of...
How to take your content to the next level
I talk a lot about posting at scale, but volume isn't enough!! Do you really understand what's happening on YouTube Shorts? TikTok? Instagram and Facebook Reels? Do you know how to use the new features and what topics are trending in culture? Do you know how to make...