Pinterest Marketing for Coaches, Online Courses and Other Service-Based Businesses. Today’s video is for everyone who provides services, it’s about Pinterest marketing for photographers struggling to find clients, Pinterest for online tutors, Pinterest for real estate agents, financial and business consultants, social media managers, personal development coaches, wellness coaches, fitness experts and so on.
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A lot of people in service-based businesses have no idea how they could leverage Pinterest and instead focus on other platforms, like Facebook or Instagram.
And Pinterest can also be a great platform to sell online courses, memberships or mixed programs where you offer a course and a group coaching for example.
Hi! I’m Anastasia of AnastasiaBlogger.com and I’m sharing Pinterest marketing tips on this channel, every Thursday.
From this video, you will see how you cannot just make your Pinterest profile look good, but how you can set it to attract your ideal clients, send you traffic and leads.
Last month I made over $10k with my online courses and coaching services. Just a side note here.
So let me start with this. A common misconception about Pinterest is that it’s just a social media platform, and that people go to Pinterest for entertainment like they do on other social media.
But Pinterest is NOT a typical social media site. And marketing on Pinterest should also be different. Users barely connect with each other. Sending a direct message on Pinterest can even get you in trouble, especially if you send a link in your message. This is not a good Pinterest marketing strategy!
It’s also not correct to think that Pinterest social media marketing is only, it’s a visual search engine which relies a lot on the social factors.
By social factors, I mean both user interactions with the content (meaning click-throughs, likes, comments), and the connection between users (meaning you will see content from people and boards you follow more often in the Smartfeed than from accounts which you don’t follow).
WHY YOU SHOULD USE PINTEREST AS A TRAFFIC SOURCE FOR YOUR SALES FUNNELS AND WHY YOU CAN EXPECT REALLY GOOD CONVERSIONS?
1. The reason number one is because you will get targeted audience on Pinterest. Meaning, you’ll attract people who are actually interested in your topic.
Because users on Pinterest can be in two modes:
• Active search;
• Explore mode by scrolling the Smartfeed.
Both ways you can get users who are genuinely interested in your topic. If they come from search results, that’s obviously your targeted audience. If they are just scrolling down the feed and Pinterest recommends them your pin, that is also because this particular user showed some interest in your topic in one way or another.
Reason #2 is because Pinterest can drive you your IDEAL customers.
Look at these stats: about Pinterest audience:
• 40% of the US households that are on Pinterest make over $100k.
• Pinterest users have 5 times higher shopping intent than on other social media platforms;
• 93% of active pinners said they use Pinterest to plan for purchases.
Now think about this demographic and tell me if that’s not an ideal audience to sell them any kind of services, courses and coaching sessions.
Reason #3 – Long-term results compared to other social media
Reason #4: You can automate most of your Pinterest routine
As a business owner, you probably want to focus on your clients and products, and you definitely feel overwhelmed even thinking about saving pins multiple times a day. Yes, you need to save about 10 pins per day or more if you want to succeed on Pinterest.
#PINTEREST #PINTERESTMARKETING #SOCIALMEDIAMARKETING
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