Today’s video is a keynote I did at the Forward event in Las Vegas, I discuss the critical role of organic social media in modern business growth. I explain the decline of traditional TV advertising and emphasize the importance of creating engaging, high-quality content that captures attention.
I also provide practical tips for utilizing platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, Snapchat, and X to build a strong online presence. Lastly, I highlight the importance of continuous learning and adaptation to stay competitive, especially with emerging technologies like AI and virtual influencers. Hope you enjoy!
Check out my new book – Meet Me In The Middle https://garyvee.com/VFB
Timestamps:
0:00 Intro
0:42 The opportunity on social media in 2024 – 2025
6:42 Social media is free attention
8:39 How social media changed over the past few years
10:18 Things that hold most people back from making content
12:40 Branding vs sales
14:22 Getting on the offense
16:37 Virtual influencers are coming for your business
18:23 Why you need to act now and start making content
22:05 The impact of technology and marketing trends on businesses
25:21 The right perspective that allows you to make content
33:42 Fake it till you make it doesn’t work
34:54 How to bulletproof your business in the next decade
40:10 The #1 effective social media ads strategy in 2024
45:37 AI and commerce
48:42 How to balance work and family
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Thanks for watching!
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Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches
Gary Vaynerchuk’s thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company’s CEO l DailyVee: http://www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, business, and the internet.
Known as “GaryVee,” he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary’s approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
This year, Gary unveiled his seventh book, “Day Trading Attention” where he provides fresh insights into navigating the modern social media landscape. Gary’s expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the “TikTokification of Social Media,” where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. “Day Trading Attention” equips readers with essential skills to succeed in today’s dynamic digital world. Gary also announced his first children’s picture book, based on his VeeFriends characters, titled “Meet Me in the Middle”. The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children’s empathy – a crucial skill for their future success.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits — which he later sold to American Express and Constellation Brands, respectively.
Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms.
Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.
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