Welcome to part two of my series, where I analyze hundreds of viral YouTube Shorts to uncover the secrets to going viral—and how you can do it too!
Here’s a mind-blowing stat:
Out of every video we studied, only ONE relied on a single hook.
✅ 96% of viral shorts used 3+ hooks.
✅ 4% used two hooks.
So, what’s the takeaway? I’m introducing a concept I call “hook layering.” It’s the art of stacking multiple attention-grabbing elements to keep viewers engaged.
Hooks can include:
🎥 On-screen text
🎬 Movement or effects
✂️ Edits and cuts
🔊 Loud, catchy music
❓ Verbally asking a question
To create your own viral content, find the combination of hooks that feels authentic to your brand, matches your video style, and fits your content pillar.
Follow for the next part of this series, where I’ll share more actionable tips to help you replicate the success of viral YouTube Shorts!
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