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Most of Pinterest user are great at planning things in a advance. This is why they save pins to BOARDS in the first place, right? People on Pinterest start saving pins about Christmas in September. You don’t have to trust me!
Look at the Pinterest Trends tool and check it for yourself! We are looking at the number of searches on Pinterest with the word “christmas” – see this first spike in September?
And then the peak of interest is in the start of November. We are still almost 2 months away from the actual holiday!
So you should post seasonal and holiday-related content on Pinterest at least 4-6 weeks in advance because Pinterest is a visual search engine, it needs time to index your pins and start surfacing them for the right people and for the right keywords. But if you DO post in advance, you can expect viral spikes of traffic like I get.
See in my Google Analytics, I have a viral post about Christmas that’s getting mostly Pinterest traffic this year, and when I compare traffic to this post for the previous year, it shows me I also had a big spike with this specific post on Pinterest.
So year over year, you can leverage Pinterest traffic with the same content if you post pins linked to your popular content a couple of months in advance.
The Pinterest Trends tool can help you take the most out of all trending topics and keywords on the platform and in this video I will show you how to use this tool!
If you find this video helpful so far, give me a like, subscribe and hit the bell button to learn more from me.
By the way I teach how to grow with Pinterest SEO in my free Masterclass, get the link in the description below and watch it!
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