I reviewed 5000+ videos to make this guide to writing good YouTube video descriptions. It includes my best tips for writing to win search, improve SEO, and increase video views. What should you write in your video description box? This video has real data-backed pointers for what to include, and how to optimize them.
0:00 The Data
0:39 Why do they Even Matter?
1:14 The Findings
2:17 2 Locations: Above the Fold
3:44 YouTube Descriptions and SEO
4:46 2 Locations: Below the Fold
6:46 How to Know if It’s Working
Got something to share with me (feedback or an interesting YouTube find)? Go here: https://airtable.com/shre0hEysXMEeEz9g
Congratulations for finding the description easter egg. Comment something secret sounding (like “found the easter egg”) if you read this so people who didn’t read the description are confused 🙂
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