Pinterest finally came up with some very important information that will help us keep our accounts safe and within Pinterest Spam Policies. We’ve been waiting for years to get a little bit of clarity about the limits of pinning on Pinterest, and I’m happy to see that Pinterest started giving us some idea of what can get us caught into spam filters.
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PINTEREST BEST PRACTICES FAQ
Tailwind and Pinterest made together an hour-long live session where they shared the best practices for Pinterest marketing for this year. But I will do my best to give you a short version with the most essential information so you don’t get your account suspended.
How many times a day I should pin on Pinterest?
Tailwind’s going to enforce that we can save no more than 50 pins a day using their scheduler.
However, 50 seems to be the very top limit and the recommended pinning volume is between 15 and 25 pins a day. Tailwind claims that “If you Pin far more than this, you’re exposing your account to unnecessary risk and hurting the distribution of your content on Pinterest. This leads to less engagement for your Pins and less traffic to your website!”
How many times I can repin the same pin to different boards?
Tailwind will enforce a maximum of 10 boards in the board list you are choosing to save any given pin. If you decide to save your pin to more than 10 boards, you will see an alert like this one from the SmartGuide feature.
What is the recommended interval between the pins when I save them to a list of boards?
Previously, on Tailwind the minimum interval of pinning to different boards was only 10 minutes. A lot of people abused this and used to save the same pin to multiple boards in the same day. If you follow me for a while now, you know I was always telling you guys be very careful with this. It is called repetitive pinning and can get your account suspended.
Well, now if you use Tailwind, the new minimum interval is 2 days.
Yep, you heard that right. You should not even save the pin once a day, once in every two days is what Pinterest recommends this year.
How many new pin images I should create per page? Isn’t it considered spammy if I create 5 different images for one page on my site?
No, it’s not spammy at all, it’s actually what Pinterest wants from us. Obviously, it doesn’t mean you should save all 5 different pins in one day. It only means that Pinterest prefers that the percentage of new images, fresh pins on your account is higher than the amount of duplicate pins.
What are “Duplicate” Pins?
Duplicate Pins are Pins with an exact image/URL combination that has already been Pinned to Pinterest before (by you or anyone else).
How different should be those pin versions from one another, to be considered “fresh” pins?
I hope Tailwind doesn’t mind if I show again an example from their best practices page because I believe they have reviewed this example with Pinterest team and this should demonstrate some of the elements of an image you could consider changing to creating Fresh Pins:
• First, you can use Different background photos (including slightly different angles)
• Second, you can create Meaningfully different crops of the same image, which provides a new view or perspective. So you can focus on a specific object in a photo vs. showing that object in a wider scene.
I want you to pay attention here to the fact that just by changing the text overlay on your image, you are not following the best practices. Remember that Pinterest is a visual search engine and they have mechanisms that allow the platform to recognize when the same exact image is used over and over again, with a slightly different text overlay.
If you want to really follow the guidelines, you should strive to offer a substantially different experience or perspective for Pinterest users with those fresh pins!
• Monitor your Pinning and alert you if your current Pinning frequency could reduce your overall reach or put your account at unnecessary risk
• Suggest easy fixes to maintain a healthy queue of scheduled Pins
And when I am looking at my account now, I can see the SmartGuide feature that tells me:
Over time, SmartGuide will:
• Keep you up-to-date with the latest best practices on Pinterest (we’ll continue working closely with them as Partners!)
• Provide easy, actionable recommendations on how to improve your strategy, maintain healthy Pinning habits, and make the most out of your Pinterest activity.