PINTEREST MARKETING TIPS FOR TRAFFIC BOOST – HOW TO USE PINTEREST FOR BUSINESS IN 2021. ???? FREE PINTEREST MASTERCLASS:
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Pinterest is a great platform for driving traffic to your website and it works for so many niches! It’s not a social media like many others that is trying to keep all the traffic inside the platform. Pinterest actually can become your traffic source #1 within a few months if you know what you are doing!
Now, this will not be a beginner level video. I know there will be a few comments under the video like this: “I just wanted to know how to use Pinterest and you are giving me all this advanced stuff! I don’t understand anything!” But it’s impossible to target beginners and people who already know something about the platform in the same videos. One group or another would be wasting time watching some parts of the video.
So, I actually want to cover in this video the most recent changes in the Pinterest marketing world and things that will help you boost your account faster. If you are completely new to Pinterest platform and were hoping to learn the basics like how to create a business account on Pinterest – I’ve got you covered just in other videos on my channel. I will give you a few links to videos that give you the foundations on how to use Pinterest as a business, just check the info icon in the top right corner and also I’ll give you more links in the description below this video.
With that said, let’s jump into my best Pinterest marketing facts and trends for this year!
1. We have to use more of the new pin formats on Pinterest
As Pinterest is trying to catch up with the trends in the social media world like the dominance of video content vs just images, and other formats like Stories, the platform is giving an additional boost to these relatively new formats.
What has changed in comparison to the last year? For example, video pins are no longer pending in the moderation waitlist for days or even weeks like it happened in some cases before. That’s a big plus because now you can actually schedule video pins and you can be sure they will be published at the time you selected and not when Pinterest support has the time to pass your video through moderation.
A lot of new accounts that are getting a sudden boost in impressions on Pinterest own this success almost entirely to video pins. They are getting a lot of engagements and can go viral easier than image pins.
The only downside of the video pins is that they don’t get as many click-throughs as image pins but you can try to improve this number by tagging product pins or even regular pins to all of your video pins. This can indirectly drive you some traffic through the viral video pins.
To wrap up this first tip, I want to tell you that whenever you see a new format available in Beta for your account, definitely try to test it because like all the other platforms, Pinterest gives priority to these new formats because they want more users to try and test them.
2. Organic traffic still rocks on Pinterest!
The second fact you need to know about Pinterest marketing this year is that organic free traffic from this platform is still dominant for most of the accounts compared to paid traffic. Although some people in the industry, especially those selling Pinterest ads courses, tried to make predictions that Pinterest would take most of the space in the feeds for promoted pins since they became a public company, the reality is that for most of the websites that have a strong presence on Pinterest, most of the traffic is free. I’m not only talking about bloggers, all kinds of businesses, especially e-commerce stores are getting huge amounts of free traffic from this platform.
So if you want to jump on this train and take advantage of the organic Pinterest traffic, check out my Pinterest SEO Traffic Secrets course. Pinterest is changing the algorithm, the interface very fast and if you watch my videos on Youtube published just 6 months ago, I can not guarantee that you’ll find there the most up to date Pinterest strategies. With my paid course I have control over what you will find there in the lessons! In some periods, I have to make updates to the course literally once a month. Anyway, you’ll find the link to the course in the top right corner and in the description below this video.
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