In this episode, Gary sits down with 2 hip-hop legends, E-40 and Too Short, for a fire conversation. They cover a range of topics including their origin stories, bay area hip hop, entrepreneurship, social media, and more! If you’re a hip-hop fan or any type of artist – you don’t want to miss this one! What’s your fav song by E-40 or Too $short? Did you resonate with what we discussed? Let us know!

0:00 intro
4:10 Background of hip-hop origins
16:15 When did you realized your music had an impact?
26:10 How much did work ethic play into your success?
31:30 E-40: Sprinkle me story
34:25 Too $hort: surprise songs that became hits?
40:30 Thoughts on social media?
45:10 Building a brand by marketing yourself
49:20 Final thoughts

Thanks for watching!
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Overrated Underrated (Hot-takes on Culture):
Gary Vaynerchuk Original Films:
Trash Talk:

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.